Design Direction • Structural Design • Packaging Design

Evolution of Smooth created the smoooothest body lotion and cream formula. I wanted to create a smooth bottle that really conveyed the fresh new formula. Each color way was carefully picked to transport you the way the fragrances do.

images by: J. Ryan Ulsh

Packaging Design • Concept Creation

An easy gift for anyone on your list! This spring collection was a clever little way to bring a little personalization to a mass brand. Each pattern helps describe the flavor in an abstract yet creative way. The products colors really translate the flavors as well.

images by: Case Agency

Packaging Design • Illustration

What’s all the buzz about? These adorable candles all made with beeswax were designed to show off the bee stripes and the simplicity of the bee look. The typography is celebrating the ‘honey’ ingredient and ties all the fragrances together with a strong color palette.

images by: Bath & Body Works

Conceptual Project

The Bath & Body Works customer has been getting more and more sophisticated. They want updated simplistic design with even more stripped down ingredients. This line is celebrating the rose trend and giving her more natural products. We wanted to celebrate the brand in a new way and really make her proud of what she is purchasing. The simple design with many textures keeps her drawn in into the brand new natural collection.

Packaging Design

Evolution of Smooth created unique flavors using creative ingredient combinations. The color treatments really convey a mood and a state of mind. The consistent base really brings the whole line together. I wanted to create a look that these lip balms were straight from the lab.

images by: J. Ryan Ulsh

Lettering • Packaging Design

These vegetable juice inspired hand soaps are good for the whole family! The playful typography and fun illustrations helps celebrate the Spring season. The design was created to really celebrate the fragrance in a new way and create an eye catching design in an already busy store.

images by: Bath & Body Works

Packaging Design

This simple redesign helped create a strong presence on the shave shelf. The well organized copy is visually pleasing and helps elevate the brand. We added a nice soft touch feel to show how smooth this product will make your skin feel.

images by: J. Ryan Ulsh

Packaging Design

The tastiest lip balm ever! EOS celebrates Donut Day by launching a single day, small batch lip balm. This bakery inspired packaging design shows the flavor in a big way! Get it while it’s hot!

images by: Bethany Mallick

Conceptual Design • Logo Development

Light and Fit yogurt has been a global success for Dannon and well worth a revamp. Dannon hopes to unify the global design of Light and Fit, shift their target market, simplify and modernize all without alienating the current consumer. Easy right?

Branding Design • Packaging Design

A laundry detergent, shaving lather, dish soap, and shampoo all in one.  This product needed to have a design with feminine, trusty, and approachable elements.  Because of the unique and organic formula, the label was created to show the main ingredient in an elegant natural way. 

Conceptual Project

Unwind with a bottle of unwined. Simple and elegant with a modern feel, this table wine is suitable for any occasion. The design was created to show how affordable wine can still be acceptable to bring to a dinner party or a date. 

Packaging Design

Cheers to these masculine single wick candles. This spirit bottle inspired collection has an eclectic feel to replicate your liquor cabinet. Each design was crafted carefully with interesting typography and sophisticated swirls.

image from: delish.com

Conceptual Project

Bakeries have started to get very creative with naming and designing their baked goods. The idea was to leverage these creative treats in a way an urban bakery would. The cupcake collection was made to look like the candle was an actual cupcake with colorful wrapping and unique names. The plain white bakery box was created to show a premium look with a simple design structure and plain white candle color.

Branding Design • Packaging Design

These imported Italian products show the authentic modern Italian look. Because Bottega 39 is coming to the American market the look had to be fresh and show the imported Italian treats. The fun facts included within the design keeps the consumer curious and knowledgeable about the Italian culture. 

Branding Design • Packaging Design

This Russian-inspired line of treats was designed to open the eyes of the American market to the tasteful Russian culture. The childhood toy of the Russian nesting doll inspired the carefully designed branding and color palette. The playful ingredient icons that wrap around the label shows a unique approach to understand what is inside this tasty treat. 

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